Paul Yacomine editorial hair portfolio featuring Vogue, Elle and Bergdorf Goodman campaign work
Paul Yacomine editorial portfolio montage featuring Vogue, Elle, Harper’s Bazaar and international fashion magazine covers
Paul Yacomine editorial hairstyling for Vogue Paris
Paul Yacomine editorial hair close-up showing wet-look texture
Paul Yacomine editorial hairstyling for Harper’s Bazaar

Paul Yacomine is an internationally acclaimed session hairstylist based in London, dividing his time between London, New York, Paris and Milan, and working for the world’s leading fashion and style magazines.

Frequently referred to as one of the great stylists by many influential style bibles, his client list reads like a who’s who in fashion, film and music. His career began assisting some of London’s most talented session stylists, including Frieda, Clarke and Mascolo. By the age of 16, he was involved in major fashion events across Europe.

Inspired by the excitement and creativity, he quickly developed his own signature style, creating luxurious, feminine looks with an emphasis on style, texture and hair health.

Paul Yacomine editorial hairstyling for Elle

Paul branched out on his own with industry icon Lynne Franks as his first UK agent. She introduced him to leading European designers, photographers and stylists. His work included collaborations with Pavesi for Vogue Italia, Grace Coddington for British Vogue, Versace and Armani, as well as photographers including Helmut Newton. Paul became hairstylist to an elite celebrity clientele including Cate Blanchett, Uma Thurman and Minnie Driver, and to leading models including Naomi Campbell, Elle Macpherson and Kate Moss.

Sponsored by American Vogue at the age of 24, Paul moved to New York, where The New York Times described him as a transatlantic hair-styling star.

Paul Yacomine Laque d’Or campaign hairstyle
Paul Yacomine career credits across photographers, fashion campaigns, film, celebrity hair and beauty consultancy

About Paul

I’ve spent over three decades working at the highest level of beauty and fashion — across editorial, advertising and celebrity.

Alongside that, I’ve worked in product development — consulting for and licensing to companies including Wella and L’Oréal — while developing my own understanding of formulation.

It always felt like there was a gap between what we do behind the chair and how products are actually developed. Over time, that led to developing my own products — applying the same creative approach from my session work to formulation. There’s something quite powerful about taking ideas developed behind the chair and translating them directly into product formulations.

The result is carefully considered formulations that work with the hair on multiple levels — not generic, off-the-shelf formulas.